A person engaged in creative revolution

The Groovalution strives to carry eco-friendly merchandise that facilitates a life of adventure, good living, and quality comfort. We value protecting our planet Earth and place a special importance in offering eco-friendly clothing under our brand that still expresses our creative, groovalutionary styles. Using eco-friendly and sustainable products promotes a green lifestyle that benefits us and our planet as a whole.

You may ask, what exactly makes clothing eco-friendly? Well, eco-friendly clothing uses materials and production practices that put less of a strain on demand for our planet’s scarce resources, use less chemicals that harm our planet, reduce toxic wastes, support animal rights, and support fair trade that protects workers’ rights. Overall, eco-friendly products benefit us all around.

Did you know that it takes approximately 1,800 gallons of water to grow enough cotton to produce just one pair of jeans? With this in mind, making conscious decisions about our clothing  choices can really make a difference. Eco-friendly products are becoming more favorable among our generation that values a green lifestyle. As you may notice, more people are adopting the practice of substituting plastic bottles for reusable ones. More people are also trying to eat more organic foods or are becoming vegans or vegetarians, for example. Brands like Lush Cosmetics and Colourpop are positively acknowledged because they ensure that their products are free of any type of animal testing and do not stand for animal cruelty. As the world of creativity and fashion is important, so is eco-friendly life choices. When us groovalutionaries come together, we can help to conserve energy and prevent air, water and noise pollution with our choices, and it can start with buying eco-friendly clothes. By supporting many of these brands, we are also contributing to help the planet in another way because these companies use funds to support organizations and their initiatives to physically take action on global issues. Here are some 5 notable eco-friendly clothing brands that we believe are making a really great difference!


Patagonia specializes in providing a variety of outdoor apparel while committing to their value and mission to offer Fair Trade Certified collections, use organic cotton, and promote environmental sustainability. They are one of the first in the fashion industry to adopt the practice of using recycled materials and switching to organic cotton. In their social responsibility efforts, the company has established Patagonia Action Works, which functions to connect individuals and organizations working on the same environmental issues. They have funded organizations that work to improve in areas such as land, water, climate, communities, and biodiversity. Since 1985, they have successfully contributed about $89 million to these organizations to help with their efforts.

Eileen Fisher

Eileen Fisher offers women’s clothing that uses sustainable materials and practices. They have pledged to do business differently by working to use sustainable organic fibers, shifting their usage of chemical dyes, water, and energy with bluesign® technologies, being conscious about the amount of fabric used, and supporting fair trade. They plan to promote and adopt these practices under their project, VISION2020, which strives to make all these changes by the year 2020. The company even has a Social Consciousness departmentdedicated to work towards these efforts in guiding their business practices toward sustaining our planet, promoting human rights, and supporting women in the working world.

United by Blue

Based in Philadelphia, United by Blue is another environmentally friendly outdoor clothing brand for men and women. They aim to use recycled and organic materials in their products, such as recycled polyester and wool, and believe in doing conservation work with their brand. What is noteworthy about United Blue is that their mission is to remove one pound of trash from oceans and waterways for each product that is sold. The company states, “…everyone here at United By Blue is rolling up their sleeves and removing plastic bottles, styrofoam, tires, old appliances, you name it from creeks, rivers, beaches, and streams. We organize and host cleanups to make a measurable impact on the most pressing of environmental problems: ocean trash and plastics pollution.” So far, the company has successfully removed over 1.1 million pounds of trash with volunteers gathered through their organized cleanups.


The Olderbrother brand offers unique, gender-neutral clothes that follow environmentally-conscious and friendly processes. They express, “We make universal garments, equally tailored to fit men, women and people. Self-definition is what guides us personally and we believe it guides our community, too.” Their clothing is hand-sewn as well as hand-dyed with natural and biodegradable dyes such as hibiscus, madder root, coffee, and turmeric. With an effort to reduce their carbon footprint while also providing universal garments for people of all backgrounds, their range of used materials include organic cottons from Japanese farms, unique blends of wool and woven rice paper, and linen from Japan’s flax fields.

Fair Indigo

Fair Indigo is a Green America certified women’s, men’s, and baby apparel brand that offers affordable minimalist fashion styles and accessories. They were founded on the desire to change the way the apparel industry works and to inspire people around the world to change the way they think about their clothes. Their values include fair trade practices, sustainable materials, and enduring quality. Many of their clothing pieces are made from soft, organic Peruvian Pima cotton, which lasts for a long time and does not shrink or stretch. In addition, they also use earth-friendly dyes. The company has established The Fair Indigo Foundation, which donates funds to local schools for educational improvements, books, and supplies for children and teachers in Peru, where their clothing is produced.

Do you have any favorite eco-friendly/sustainable brands or know of any other brands that you find are groovalutionary? Comment below and let us know!